West Cary Group Named Agency of Record for ABNB Federal Credit Union
Dynamic partnership poised to drive financial institution’s growth, visibility, and community impact
We’re excited to announce that we’ve been selected as the agency of record for ABNB Federal Credit Union. The comprehensive engagement will include media planning, campaign development, tool kit development, performance marketing, and advanced regional business analytics.
“We believe great marketing should grow market share,” said Moses Foster, President and CEO of West Cary Group. “That means creative grounded in insights, media rooted in performance, and reporting that reveals real value. We’re bringing all of that to the table so we can find new areas of opportunity that will amplify ABNB’s reach.”
With roots dating back to 1960, ABNB is a trusted provider of digital-first, community-driven banking across Virginia and North Carolina. Beyond banking, ABNB supports families and children in the areas they serve through the ABNB Community Foundation. The nonprofit provides both financial and volunteer support, having raised more than half a million dollars to support causes that further education, improve health, facilitate housing, and more.
The partnership enhances our agency’s esteemed client roster in financial services—which includes Capital One, Allianz, and PayPal—and underscores our national reputation for delivering high-impact results in regulated industries.
We offer some of the most competitive rates in the market, but what truly sets us apart is our commitment to growing in ways that serve people first. By aligning strategy with storytelling, West Cary Group will help us form deeper connections with our members, provide them with the types of financial tools that can change lives, and drive our mission forward
– Victor Hall, Chief Experience Officer, ABNB Federal Credit Union