a hands-on approach
Dominion Energy is a household name across service areas in Virginia and North Carolina. Yet most people aren’t aware that this powerhouse energy company also has a high yield, low-risk investment opportunity that’s available throughout the U.S. – Dominion Energy Reliability Investment. So when it came to building brand awareness and increasing engagement with individual investors? West Cary Group provided a robust digital solution that drove an almost 400% increase in month over month conversions.
amplifying outreach
WCG developed a three-month, digital test campaign to raise brand and product awareness, which would be tested against previous marketing initiatives. This comprehensive and multi-faceted strategy included native and display ads, streaming audio, responsive display ads and SEM – a digital blitz designed to bring Dominion Energy’s investment options to the forefront.
shining results
West Cary Group’s digital awareness campaign produced high-yield results in only three months.
taking the next step
WCG’s efforts were so successful that the Dominion Energy Reliability Investment Team decided to extend the campaign for another three months, testing the winning control against a new Google PMAX creative placement in order to continue program optimization.r
