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making clean water cool

RiverRenew web page on a laptop featuring construction shots

century-old problems, modern solutions

As Alexandria, Virginia’s wastewater treatment authority, AlexRenew knows the City’s century-old sewer system inside and out. Each year, that system dumps 140 million gallons of combined sewage into local rivers and streams.

West Cary Group knew our extensive public sector expertise could help AlexRenew spread the word about this issue along with their efforts to fix it. So while their team of top engineers designed a once-in-a-generation tunnel project, we got to work, too, by building the brand that would become RiverRenew.

local appreciation
national recognition

Our team leveraged our community engagement expertise to coordinate with major stakeholders and spearhead outreach planning for RiverRenew. Over the course of our 7+ year partnership with AlexRenew, we created an enduring, omnichannel strategy to reach members of the Alexandria community wherever they were.

In February 2022 that reach achieved a new high when the National Association of Clean Water Agencies awarded AlexRenew a National Environmental Achievement Award for their Cloe and Friends campaign, created and produced by WCG.

Mobile phones showing RiverRenew Facebook feeds

As RiverRenew’s reputation spreads throughout the City, respect for the program is growing. Now more eyes than ever before are fixed on AlexRenew’s success and the healthier waterways’ future ahead.

Meanwhile, as we continue to tackle branding, digital strategy, full website builds, print collateral, environmental awareness campaigns, children’s outreach, event management, and a whole lot more, our partnership with AlexRenew continues to evolve alongside its monumental project.

2022 NACWA National Environmental Achievement Award, Educational Program

Largest Infrastructure Initiative in Alexandria History

explore the work

Cloe Builds a Tunnel children’s book
Tablet and mobile phone announcing the arrival date of the tunnel boring machine alongside a cup of coffee
Person standing and viewing a RiverRenew outdoor poster
RiverRenew informational pamphlet
Tunnel boring machine with “Welcome Reception” sign
Poster showing process for building RiverRenew Waterfront Tunnel
Hazel the tunnel boring machine
RiverRenew ads on cargo containers
Child coloring Cloe’s Holiday Activity Book with colored pencils
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