West Cary Group Employees Establish Volunteer Program to Power Purpose-Driven Service
Grassroots initiative raises nearly $38,000, catalyzes years of giving and momentum into a focused force for good
We’re excited to share that WCG team members have officially kicked off WCG Gives—a dedicated volunteer and community engagement arm of our agency. The unique program harnesses the united strength of our firm’s people, partners, and purpose. Rooted in a 2020 pivot to client-dedicated charitable giving during the pandemic, we’re proud to say that the impact we’ve been able to make in the community has steadily grown. By 2024, our team facilitated 522 client-directed donations for regional nonprofits, totaling nearly $27,000.
These early efforts lit the spark of volunteerism that our team nurtured. Fueled by employee feedback from a 2023 internal survey, we formally launched WCG Gives in 2024, resulting in a cross-departmental focus group, an official Board of Governors, and new infrastructure that facilitated deeper engagement with our team. That same year, we launched the WCG Giving Fund, an investment fund that allowed us to support causes through direct payroll deductions. In just one year, our contributions totaled almost $11,000.
WCG Gives is an extension of who we are—a community that is more than 100 members strong spanning 11 states...we’re driven to make a difference—now we have the structure, resources, and support to make our collective impact even stronger.
– Kasey Brown, Senior Account Director of WCG and WCG Gives board chair
With a tagline that reflects the heart of our initiative, “Agency in Action,” WCG Gives focuses on three key areas: Education & Mentorship, Community Fellowship, and Conservation. Recent enhancements to the program include a new Time Off for Good benefit, granting every employee four paid hours annually to support causes closest to them. Additionally, WCG will host one onsite and one offsite volunteer event per quarter, with regional ambassadors coordinating efforts and expanding reach.
Further, a new partnership with the United Way offers more flexible ways for us to give—from Venmo to credit card. The day it was introduced, employee participation doubled. The fund enjoys full backing from our leadership—who initially seeded it—because they recognized it could both amplify the impact of WCG Gives and embodied our firm’s vibrant culture of purpose and connection.
“Here, we have something extremely rare: giving isn’t mandated—it’s motivated,” said Moses Foster, President & CEO of WCG. “Our employees drive this. Our culture supports it. Our clients inspire it. And I couldn’t be prouder of the team and everything they’ve worked to accomplish.”
WCG Gives has contributed time and raised funds for 23 charities so far, including FeedMore, NextUp RVA, Habitat for Humanity, Meals on Wheels, Maggie Walker Community Land Trust, Jacob's Ladder, and Greater Richmond SCAN.
...wanted to tell you how much I loved this. My grandfather received food from Meals on Wheels late in his life and I’ve always been so thankful for the organization. I chose that charity in honor of him.
– Sarah Duke, Creative Director, Capital One Financial