WCG TV Spot Chosen as One of the Most Memorable Ads of 2019 by Richmond BizSense
West Cary Group’s television ad for Atlantic Union Bank was named a 2019 standout ad and memorable marketing moment by Richmond BizSense. The spot, entitled “Loyalty,” features former NBA star and Naismith Memorial Basketball Hall of Fame member Ralph Sampson lending his support to a pair of ball-playing brothers – setting them up for greater success to reward them for the loyalty they show to each other.
The commercial is one of several in an ongoing campaign featuring warm, slice-of-life vignettes that show how Atlantic Union Bank’s products and services help customers triumph over some of life’s little, and not so little, challenges. Working closely alongside our client, we enlisted the assistance of award-winning director Greg Popp to create the series.