West Cary Group Honors People, Clients, and Community
with 15th Anniversary Celebration
The West Cary Group (WCG) offices in Richmond’s Monroe Ward neighborhood echoed with laughter and conversation as employees from around the country gathered to celebrate our 15th anniversary. It was a joyful reunion for our team and a day well spent sharing fellowship, food, and favorite memories from over the years.
“For someone who’s been through all 15 years, there’s just so much to be proud of – from how we’ve grown, to the different personalities and people that we’ve had, to the work itself and the talent that we’ve assembled,” said Moses Foster, WCG President and CEO. “I’ve found five-year marks are great points to sit back and reflect. Our 10th anniversary seems like it was yesterday, but when you look at the difference in this agency from that point, you realize just how much we are moving forward.”
Moses kicked off the festivities by reflecting on the company’s journey since 2007, from a team of two to one of the largest minority-owned advertising and marketing agencies in the Richmond area. He reminisced about early missteps that taught important lessons and successful partnerships with foundational clients, including Capital One, Dominion Energy, and the Henrico Economic Development Authority.
One by one, that list of clients steadily grew to include local, regional, and national brands like Altria, Atlantic Union Bank, PayPal, Target Optical, and Fannie Mae. It grew because West Cary Group’s approach continued to evolve with the shifting marketing landscape. Today, we merge data, tech, and creative to solve the right problems for clients. And, as clients have increasingly sought solutions to digital challenges, we’ve expanded our engineering capabilities accordingly.
WCG has also deepened our commitment to our community. Public-sector work has become an important part of our business as we’ve worked with partners like the City of Richmond, PlanRVA, and Alexandria Renew Enterprises to most effectively engage the community on initiatives that impact our region.
Today, WCG has established a reputation that marries award-winning creative with world-class analytics and innovative technology. Moses attributed that success to one factor. “People, quite simply. We have great talent. We’ve got people that really buy into the mission of what we do. We hire individuals that fit our culture in a way that is powerful as well,” he said. “And I think we have a value system that people appreciate. In good times and bad, we treat people with respect, and that’s paramount.”