West Cary Group Hires Former CMO Troy Dye in Dual Leadership Roles
West Cary Group is thrilled to announce that we’ve appointed Troy Dye as our first Chief Strategy Officer and Chief of Staff! He will enhance our firm’s marketing strategy capabilities and accelerate the unification of our creative, analysis, and technology functions.
“We are extremely fortunate to have attracted Troy to our agency,” said Moses Foster, President and CEO of West Cary Group. “We’re creating something truly unique – a new kind of agency that operates as a delivery engine … a place where services aren’t siloed, and clients can take advantage of our full suite of offerings – from idea through execution. Hiring Troy is another step in that progression.”
Dye most recently served as Chief Marketing Officer, Head of Growth and Customer Experience at Metromile. Prior to that, he served as Managing Vice President, Head of Consumer Card Marketing, Engagement, and Insights at Capital One. He brings over 25 years of experience across a variety of marketing, P&L, analytics, and operations roles in both B2C and B2B.