WHY WCG?
ROI is in our DNA.

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CAPABILITIES
We start with strategy and end with results.

Our team’s decades of experience gives us the expertise to create dynamic, results-oriented marketing strategies. Quite simply, we treat your business like we own it

Strategy is mapmaking. It’s asking the right questions and thinking things through. We consider the need, the audience and everything in between.

There's truth in numbers. That's why we harness the power of big data (or any size, really). Our game-changing insights can help increase your bottom line.

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Whether on a tchotchke or a TV spot, good design has meaning. We use it to communicate, inspire and persuade. It’s where brains and beauty converge.

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Interactive design, strategic analysis, technical implementation, content management, UI, SEO, CSS, LOL? Yeah, we do that – for all the screens.

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From preflight to press check, we have an entire team  dedicated to high-volume creative versioning, direct mail and print production.

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Reach your customers at the right place and time. Our media planners are experts at strategy, negotiation and placement. Invest wisely.


OUR PROCESS
It's how we do what we do.

1. Segmentation & Predictive Modeling
We narrow down large populations into segments most likely to consider your offer.

2. Targeting / Media
You need to reach customers where they are – and that means everywhere. Our team communicates seamlessly between social, mobile, print, radio, television, display and even direct mail.

3. Test Design
Our analysts construct market tests designed to ensure statistical significance and deliver answers you can trust.

4. Strategic Communications
Informed by research, insights and data, our creative team produces advertising that's visually elegant and strategically sound.

5. Campaign Execution
Throughout the advertising process, our team works to ensure we deliver on time, on strategy and error-free.

6. Optimization
Our work is truly never done. We learn from our campaigns, and continuously improve based on new data and changes in market conditions.


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5 West Cary Street, Richmond, VA 23220
804.343.2029     f: 804.343.2028     info@westcarygroup.com

© 2014 West Cary Group. All rights reserved.