Rachal Hansen joins us from Capital One (where else, right?), where she worked for 11 years. She had a modest start working in Customer Relations, but quickly transitioned into the training and communications worlds before finding her niche in project management, and she spent the last few years at Capital One as a Marketing Manager on the Brand Marketing team. Today she brings her finely honed brand advertising talent and impressive collaborative skills to our firm. A mom to four great kids, she spends most of her free time on a baseball or soccer field, although she’d rather be in Corolla, NC, on the beach! Rachal is excited to find a new extended family in WCG, and we’re excited to have her and to discover that she appreciates sarcasm as much as we do. Kidding. Or are we…?
Cara was born and raised in Richmond, Virginia. She attended Virginia Tech, graduating with a B.S. in Marketing. After college, Cara moved to Charlotte, North Carolina, using her degree to excel as an Assistant Buyer for Belk, Inc. But her heart still lay in Virginia, and she moved back to her hometown, acquiring a position as Marketing Manager at Wachovia soon after. Cara ascended to the role of Senior Marketing Manager before Wachovia relocated, and she opted to leave the company to stay in the Richmond area. WCG is fortunate to have found her, as we consistently rely upon her talent of fostering the type of partnerships that deliver on brand objectives and winning strategies for our respected clients. Avid spelunker, champion body builder and extreme thrill-seeker would all be terms that do not describe Cara. In her downtime, you’d be more apt to find her soaking up some sun at Virginia Beach and reading about people who do these things, and she’s all right with that.
Diana was born in Richmond and raised in Panama, spending much of her youth in South and Central America. She attended George Mason University and earned a B.A. in Communications with a focus in Public Relations and a minor in Spanish. Following graduation, she worked as a Client Marketing Manager and Marketing Analyst. While employed at PrecisionIR, her company’s largest clients included Apple, Kellogg’s, and BP, and partners included mega media partners like Bloomberg Markets, Nasdaq and The Wall Street Journal. But Richmond called her back, and she most recently worked as a Marketing Analyst for SnagAJob, where she put her B2B lead generation and client retention talents to work for companies like Chipotle, Applebee’s and Comfort Keepers. Now she’s putting those skills to work for West Cary Group, excelling in strategic thinking with a strong focus on metrics and client ROI. Though Diana’s family can trace its tree back to the ninth cousins of the English monarchy, she was shockingly not invited to the recent royal wedding. But she’s a leader in her own right, serving the Richmond community as a board member of CenterStage's bravo! and the Richmond Ad Club.
Heather is a Hanover, Virginia, native and graduate of James Madison University (Go, Dukes!). She started her career at Richmond Magazine as an Advertising Production Coordinator, and then joined the internet world at Salem Web Network as an Advertising Coordinator. There, she quickly transitioned into a Key Account Manager position–a role created for her to provide advanced management of both customer relationships and premier accounts. Brand marketing savvy and goal oriented, Heather enhances the current account team with her dedication and drive. On days off, she can be found at the beach or in the mountains losing badly at board games.
Chris Rayl was raised on the West Coast in San Bruno, California, and attended San José State University, graduating with a B.A. in Advertising. She began her career working in employee communications and talent engagement at Bernard Hodes Group, where she assisted such clients as Advanced Micro Devices, Boston Scientific and Synopsys. A move to Colorado prompted a new job in the marketing department of Artemis International and a new interest in technology solutions. Chris eventually returned to Hodes, focusing her efforts on the digital field, crafting website, mobile and social media strategies, and developing forward-thinking digital media campaigns for clients like PETCO, Gymboree Play and Music, and Yukon-Kuskokwim Health Corporation. Now she brings her rich talent set to West Cary Group — as well as her offbeat sense of humor. She once covered a co-worker's office floor with paper cups full of water for April Fool's Day. We're dying to see what she has in store for Moses.
Nick is a native of the Midwest and a graduate of Knox College in Galesburg, Illinois, with a B.A. in Political Science. He got his feet wet in marketing at Polk Company, supporting the direct mail needs of catalog customers. Fast-forward 14 years, and he was the director of Marketing at McKesson Medical-Surgical, where he was responsible for the marketing and sales support efforts of a Fortune 15 company. He excels in direct response marketing, market research and customer loyalty, and lends that expertise to WCG. When he’s not tending to our clients, he’s tending his backyard garden, planting vegetables like kale, broccoli and cabbage. You don’t have to say it – we know he’s a wild man.