Digital Services

Mobile

It’s only a matter of time before mobile marketing becomes a centerpiece of most major advertising campaigns.

West Cary Group has invested early in finding the right technological partners, optimizing design for the small screen and beefing up mobile multimedia capabilities so that we are ready for the next wave.

We are currently helping our diverse portfolio of clients integrate smart mobile thinking into their existing and burgeoning campaigns.

Web Video

When the video explosion invaded the Web, West Cary Group was ready. Our previous experience in audio and video production for multimedia CD-ROMs, as well as CD and DVD production, made creating video solutions for the Web an easy and natural next step.

West Cary’s home office boasts a full audio and video production room, and an in-house production studio. Our high-definition capture capabilities guarantee that footage can be repurposed for DVD, flat-panel displays or broadcast television.

Blogging

Here’s an interesting statistic: more than 36 million women participate in the blogosphere every week. It’s hard to argue that blogs are not mainstream content right here and right now.

But to hold the interest of your readers, you’ve got to understand the environment, and create the right strategy. Of course, great content is a good start, but just as important is sticking to an area of focus, not being gratuitously promotional, and ensuring regularity in posting. Take a look at the last post on our site―it’s disgraceful. If we caught anybody’s attention with the Philadelphia 76ers blog, we probably lost them in the nine or 10 straight months without a posting after that. Disgraceful.

Widgets

What do you think about widgets? We think they’re convenient―transportable, singularly focused only on the info we want.

We also think they’re immensely important in terms of the new marketing landscape. That’s why we’ve partnered with the very best platform available―Clearspring―in order to build widgets the right way. That means an interface that moves fluidly and virally (from your desktop, to your phone, to your Facebook page, to your friends’ pages), design that engages, and content that is strategically aligned and relevant to your marketing objectives.