Online Video <$50K
Vonage (Origami)

Increasing competition led Vonage, a global telecommunications company, to refresh its brand identity and reinforce the value of its popular Vonage World international calling service. With this in mind, West Cary Group developed video concepts using direct response tactics to emphasize features and pricing while maintaining the company’s trademark wit. This “Origami” ad was pre-roll that we created for the campaign.

 

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