West Cary Group Breaks New Digital Ground for Union Bank & Trust
West Cary Group has designed and launched a new content-focused website, called “Together With U” on behalf of our client Union Bank & Trust. Our firm executed this digitally-forward initiative as a way to share positive happenings and offer helpful business and financial advice.
“Together With U is a demonstration of Union’s ongoing commitment to the community,” says Rachal Hansen, Senior Account Director of West Cary Group. “Union has earned the distinction of being the largest community-owned bank in Virginia but it’s not satisfied with resting on past success. Rather, it focuses on how it can be an even greater asset to the Commonwealth. The key is to engage with the community and their customers – and Together With U is a forward-thinking way to deepen that engagement.”
West Cary Group develops and manages Together With U’s content, which it updates on a weekly basis. The firm reaches out to future business leaders, local CEOs and the community at large in order to develop content that’s enriching and informative for the community. The site also features video segments from Union’s on-going FEEL GOOD FRIDAY series on WTVR CBS 6.
“Content is, in many ways, the new advertising,” continues Hansen. “Now more than ever, people want to see companies making a difference in the lives of customers, affecting change and living up to their social responsibilities. As Union’s agency of record, West Cary Group is thrilled that we can help our client evolve in this emerging and exciting marketing realm.”