West Cary Group Team Member Helps Switzerland Ring in Carnaval

On February 13, residents and tourists in Switzerland celebrated with a little help from a Richmonder. West Cary Group account director Susan Mitchell was selected to design a poster for Carnaval aux Bains des Pâquis to showcase its 2016 theme of “20,000 Leagues Under the Sea,” and in doing so, proved she is a team member with a diverse set of talents.

“As a member of West Cary Group’s account management team, it’s rewarding to fine-tune campaigns and drive results for our clients,” said Mitchell. “But when I’m outside the office, it’s exciting to let that strategically focused mindset go and tap into my creative side and see where it leads me.”

Mitchell’s poster includes a giant squid, the Paquis Lighthouse, a hot air balloon and a hidden ode to RVA stashed among the treasure.

Mitchell’s poster includes a giant squid, the Paquis Lighthouse, a hot air balloon and a hidden ode to RVA stashed among the treasure.

“This project was particularly thrilling because it was so rustic,” she explains. “Since the theme harkened back to a 19th-century novel, I got to create with colored pencils and paper instead of computer-generated imagery.”

In order to achieve her desired vision, Mitchell had to assemble many ideas to craft a cohesive story in her work. She adopted imagery from Jules Verne’s classic novel, while including nods to the whimsy of the Carnaval and a few artistic touches of her own. 

A friend of Mitchell and Geneva resident Breck Knapp reports that the public’s reception was warm. In fact, a member of the Spanish Consulate in Switzerland asked for a copy so that she could display it at her seaside home in Spain.

A man walks by Mitchell's Carnaval poster on a Geneva street corner

A man walks by Mitchell's Carnaval poster on a Geneva street corner

“It’s fulfilling to have an artistic outlet,” adds Mitchell. “I’ve written and illustrated two children’s books in the past – Daddy Takes the Train to Work and Golf Buddies – and I’m starting to make more time for creativity again. This honor is great motivation for me to always keep personal exploration alive and growing.”

5 West Cary Street, Richmond, VA 23220
804.343.2029     f: 804.343.2028     info@westcarygroup.com

© 2016 West Cary Group. All rights reserved.