West Cary Group Expands Media Buying Capabilities, Promotes Director to Helm
West Cary Group, headquartered in Richmond, Virginia, has amplified its media buying service offerings. Heading our expanded multi-channel capability is Senior Media Director Chris Rayl, who formerly served as Account Director.
“In a little over two years, our billings in media planning and placement have increased by almost 520 percent,” says Moses Foster, president and CEO of West Cary Group. “The most exciting thing for me in this space is the strong linkage between our data analytics capability and today’s myriad media opportunities. Our ability to target coveted audiences and improve the bottom line for our clients is just plain powerful.
“Chris Rayl has driven the advancement of our clients’ media initiatives,” continues Foster, “and I can’t think of a more qualified person to helm this robust agency competency.”
Rayl joined West Cary Group in 2011 with over 20 years of media buying experience. In addition to leading all media strategy, development and placement, her new responsibilities include consolidating campaign metrics for clients and improving campaign performance through testing and optimization. Rayl will also be in charge of social media monitoring and strategy development.
“This promotion is an honor,” says Rayl. “I’m excited to refine West Cary Group’s media services further in 2015, and that means determining new areas of opportunity for our clients and developing an intern track to help train the next generation of marketers. We’re looking forward to finding innovative ways to drive our clients’ ROI and taking their business to the next level.”