West Cary Group's Direct Marketing Capabilities Attract Three New Clients
West Cary Group's proven track record in driving powerful direct marketing results has caught the attention of three new clients. ZestCash, Direct Brands and Cigna have all hired our award-winning agency to helm strategic direct mail campaigns.
Even more exhilarating for WCG is that the companies' industries are so vastly different. ZestCash specializes in short-term loans, and Cigna is a global health services company. Direct Brands, in conjunction with its sister company Bookspan, is the largest direct-to-consumer distributer of media products in the country. WCG will be working with its Book-of-the-Month-Club division.
Newly promoted Vice President of Account Services and direct marketing expert Rachael Harris-Evans couldn't be more thrilled. "I'm very excited about assisting these companies in each of their fascinating fields. Regardless of the industry, direct response marketing is about crafting the right message, choosing the right channel, targeting your audience and measuring impact. WCG has deep experience in crafting winning direct mail campaigns, so I know we'll do great things for them and generate even greater results. "