West Cary Group Renews Partnership with Carilion Labs
West Cary Group recently landed a new account with Carilion Labs that will empower us to create a compelling “go-to-market” strategy for their merger with Spectrum Laboratory Network.
Carilion was one of the first clients West Cary Group worked with when we opened our doors as a minority-owned marketing communications and advertising agency in 2007, so we were thrilled when they approached us with this latest opportunity. We were eager to demonstrate the industry-leading capabilities we’ve finely honed over the past three years.
At the proposal, West Cary Group delivered the experienced team of Camille Blanchard, VP, Account Services; Blair Keeley, EVP and CCO; and Rachal Hansen, Account Manager. Hansen and Blanchard were crucial components of the team, both equipped with the shrewd medical market savvy gleaned from their work with agency clients such as HMC and McKesson Medical-Surgical. Keeley was a vital member, as well, bringing his years of branding expertise to the proposal table.
West Cary Group led Carilion through a research-driven pitch. Our proprietary business model for conquering marketing challenges (Definition, Discovery, Development and Determination) was a powerful factor in their decision to restore a dynamic business relationship. They realized West Cary Group had captured what was needed to differentiate Carillion in the competitive health care sector and distinguish them as a leader in the diagnostic industry.
We look forward to sinking our teeth into this new account, ripe with fresh challenges. It’s tremendously rewarding to reconnect with an old partner and use progressive marketing strategies to help lead them into an era of future expansion for their business.