WCG Tapped to Provide Marketing Solutions to Public Sector for Henrico County EDA

West Cary Group has been named Agency of Record for the Henrico County Economic Development Authority (Henrico EDA). This partnership is an opportunity to bring our integrated marketing expertise to a public sector client while supporting the economic health of the region.

Since opening in 2007, West Cary Group has worked with corporate clients in the business-to-business and business-to-consumer arenas to create integrated communications solutions that move business forward. It’s an approach that has earned the agency a solid reputation and fueled company growth — an approach WCG looks forward to carrying into the public sector.

“We’re excited about this new partnership because we believe in supporting growth and business success in the communities where we live and work,” says Camille Blanchard, Vice President, Account Services. “We’re also thrilled to be bringing the same level of intensity and creative excellence to the public sector that our current roster of corporate clients receives. WCG looks forward to the challenge of providing a fresh, strategic marketing and communications approach to a remote audience.”

During the Request for Proposal process, West Cary Group demonstrated a solid understanding of Henrico EDA’s business challenges and goals, target audience, and communication needs. The agency closed with ideas for bringing cutting-edge digital communications to the public sector space. Now that West Cary Group has been chosen and is in the initial stages of engagement for a 2011 marketing strategy, the future looks bright.

“This is a true partnership. When you co-own results and success like West Cary Group does, a client’s business becomes your business — and its success becomes your success,” says Moses Foster, President and CEO. “With the combined strength of Henrico EDA’s industry expertise and WCG’s integrated communications savvy, it’s an excellent match for us both.”

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