WCG Named Agency of Record for Virginia Eye Institute
West Cary Group has been selected agency of record for the Virginia Eye Institute (VEI). We’ll be responsible for the full spectrum of advertising, marketing, communications and public relations needs.
“VEI is one of the most respected optometry and ophthalmology practices in our state,” says Moses Foster, president and CEO of West Cary Group. “They improve lives through exceptional expertise and leading-edge technology, and we’re excited about telling their brand story.
“We’ll support our dynamic creative approach with an analytics engine that will help us articulate VEI’s return on investment. It’s what separated our pitch from the other agencies — and it’s certainly what’s going to help us get winning results for VEI.”
VEI currently has 11 locations throughout Central Virginia and offers comprehensive eye care. It is also deeply invested in Richmond community outreach programs. As WCG and VEI set our sights on the future, check back for more details!
To see what VEI has to say about our partnership, read the official press release.