Getting Creative with Celebrity Amy Matthews
West Cary Group has created a broadcast commercial for valued client Ferguson Bath, Kitchen & Lighting Gallery featuring home improvement expert and celebrity Amy Matthews. The spot launched on HGTV and Food Network in October and aired for 13 weeks.
“As product experts, Ferguson wanted to stress how much more beneficial a consultation can be when customers come to their showrooms prepared,” says Moses Foster, president and CEO of West Cary Group. “When customers come equipped with a renovation vision and the right contractor for the job, it can mean the difference between designing a room and designing a room for life.”
Licensed contractor and celebrity do-it-yourselfer Amy Matthews was a clear choice for spokesperson. As the current host of DIY Network’s This New House and Sweat Equity and HGTV’s Renovation Raiders, she is the consumer’s trusted advisor on how to turn a house into a home – a passion Ferguson shares.
“Amy lends a professionalism and expertise to the piece that is reflective of the Ferguson brand,” continues Moses. “We’re thrilled to have produced a commercial that both pleased our client and positively showcased its company to a national audience.”