Vonage Preroll “FOLD" Domestic

Increasing competition led Vonage, a leading provider of cloud communications services for consumers and businesses, to take a new approach to its marketing strategy. The company wanted to refresh its brand identity and reinforce the value of its popular Vonage World international calling service.

With this in mind, West Cary Group developed several pre-roll video concepts – including “FOLD” – each emphasizing calling features and pricing while maintaining the company’s trademark wit.

Because of how well the videos performed, Vonage promoted multiple versions of select concepts to air nationally on U.S. broadcast television.


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