Vonage Preroll “MORE" International
Increasing competition led this global telecommunications company to refresh its brand identity and reinforce the value of its popular Vonage World international calling service.
With this in mind, West Cary Group developed pre-roll video concepts using direct response tactics to emphasize features and pricing while maintaining the company’s trademark wit.
West Cary Group's pre-roll campaign reduced the cost per acquisition of new customers by 50 percent. Because of how well these videos performed, Vonage promoted multiple versions of the concepts to air nationally on U.S. broadcast television.