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Client Company Info
SNVC has been solving business challenges through innovative information technology solutions since 1998. A veteran-owned company, SNVC provides its clients with technical expertise ranging from program management support to technical and engineering services. Its wholly owned subsidiaries are CDS Telecom and Advanced Data. CDS Telecom provides managed telecommunications services to the Federal Government. Advanced Data provides Microsoft solutions, specializing in portals and collaboration, knowledge management and business intelligence.
(Note: SNVC has since sold CDS Telecom.)
SNVC is a company that provides information technology services to both the government and private sectors. In addition, the business includes two fully owned “commercial” subsidiaries – CDS Telecom and Advanced Data. SNVC required a progressive marketing strategy that would brand these three distinct organizations under one umbrella, while maintaining the distinct identity of each.
Since this was a new project with a first-time client, Nick Schimick, Senior Account Director, set out to develop a relationship with SNVC that would help keep the company comfortable with the campaign’s goals and progress while allowing West Cary Group (WCG) to do the most effective marketing job possible. Nick and his account team elected to engage in a deep-dive immersion with the client in order to better understand SNVC’s business and culture.
This immersion included attendance at SNVC’s Business Conference and Annual Company Review. In addition, SNVC brought West Cary Group into every significant meeting and shared valuable business review insights. This total transparency allowed WCG to see the entirety of SNVC’s marketing needs and directly address them. During that time, it became clear to West Cary Group that SNVC was a corporation not only focused on providing business solutions powered by innovative IT, but also committed to giving back to its community.
Next came tackling the task at hand – integrating, yet distinguishing, the three identities of SNVC, CDS Telecom and Advanced Data. After careful deliberation and collaboration, both West Cary Group and SNVC felt the best course of action would be to establish an integrated website that spoke to all of SNVC’s expanded capabilities while presenting a unified brand. The result was the new www.snvc.com, built using the ExpressionEngine web publishing system.
This aggregated website incorporated CDS Telecom and Advanced Data content that had been adjusted to target commercial business audiences in order to reach a wider variety of potential clients. Also, in order to showcase the company’s strong community commitment, West Cary Group included information about The Aurora Foundation, a non-profit organization supported by SNVC that helps improve veterans’ chances for graduation from higher education institutions, and The SNVC Leadership Institute, a program at Longwood University dedicated to teaching the keys to effectiveness and productivity.
All of this was accomplished by extracting core information from existing sites and company materials, then carefully finessing and expanding upon it in order to craft a unified SNVC brand voice.
West Cary Group revamped the SNVC website to also include:
The client was more than happy with the results of its new website. The updated www.snvc.com was launched on January 1, 2012, and executed without a single technical glitch, thanks to West Cary Group’s painstaking three-week process of coding and testing. By the end of the third week, the total number of SNVC site visits had more than doubled, as well as the number of unique visitors versus that of the month prior. West Cary Group is working with the client to increase audience engagement even more – including a targeted paid search campaign using Google AdWords.
WCG is a full-service, integrated marketing, communications and advertising firm headquartered in Richmond, Virginia. Since opening, it has assembled an impressive staff of creative talent, account managers and strategists. Its teams combine diverse experiences, skill sets, backgrounds and perspectives to create an unshakeable competency base. The collective ideas generated produce strategies for clients that are both progressive and effective. With a response-oriented marketing mindset and a passion for client service, WCG is quickly building a reputation as a go-to-firm for integrated, high-performance marketing solutions.
“West Cary Group and SNVC came together, and through our constant collaboration we were able to get an incredible amount of work done on SNVC.com in only three months. Keeping the lines of communication open – especially with new clients – is vital to the success of any marketing campaign, and it’s a practice that West Cary Group makes sure to maintain.”
- Nick Schimick, Senior Account Director