At WCG, our services and capabilities are as dynamic as
the world we live in. Audiences are eager for information
and on the move. In order to reach them, marketing
strategies need to penetrate every channel – and with our
integrated solutions we deliver in each and every one.
Rhythm is a proprietary creative logistics capability offered exclusively by West Cary Group. A full complement of designers, writers, proofreaders, editors and compliance specialists offer full-service production and fulfillment capabilities. Their specialty is optimized delivery of high-volume/quality-assured creative modifications and versioning.
How it Works
Designers within Rhythm create final mechanicals with attention to composition, color, typography and visual impact. Responsibilities include the final pre-flight of files that are delivered to clients and vendors. They work with other members of the creative team to ensure that all work produced by West Cary Group is of the highest quality.
The Rhythm team also helps manage the creative process internally and with clients to keep jobs on track with regard to proofing, client review, compliance and production. They work with vendors on printing specs and quotes. And, they’re the last stop in the review process—all the way to the final press check.